We were approached by one of the leading scare attractions in the East of England to refresh their website for their 13th year of fear. As well as manage a social media campaign in the run-up to, and throughout the Halloween period, we also designed all marketing materials. Here is the story of how we recreated their site and managed their socials.

Skills Used: Web Design

About PrimEvil

PrimEvil is the East of England’s biggest scare attraction featuring scare actors, special effects, and frightening attractions. In addition to their Haunts, PrimEvil offers guests a full evening experience with street food, a bar, music, and merchandise. Located at ROARR! this popular event is held on evenings in October.


Aim of the project

  • Website design & development which utilised the 2022 hero character, Malvado
  • Creation of new haunt logos to match the new look and feel of the site.
  • Developing a creative social media campaign reflecting the new look to create interest prior to and during the event.
  • Create engaging carousel ads for social media.
  • Create, design and send mailshots to keep the audience updated.
  • To generate designs for billboards, bus signs, leaflets and newspaper adverts.
  • To design and improve on-site directional signs and tickets.

The process

PrimEvil approached KH Digital in their 13th year of operation so that we could help them bring their character Malvado to life. We began by designing and developing a new website that prioritises loading speed and allowed the team to update the site themselves. The overall feel of the site needed to be darker and scarier than previous iterations and implemented across their various marketing collateral.

Website Design
Image manipulation, editing and logo design meant every element of the new website would create a cohesive brand consistency. Using Adobe XD, we created a flat, website design so that the initial framework and layout can be agreed upon. In the high-fidelity stage, we introduced a new simple colour palette, font and scratch effect to enhance the overall feel of the site.

Website Development
The previous website design for PrimEvil was built using the WordPress framework, with the Elementor builder and theme. We redeveloped the website using the faster and easier-to-use Avada theme.

Graphic Design
We refreshed the existing 5 ‘haunt’ logos that required development in line with their new site. The logo designs for the various attractions were complemented with a simple colour tone and typeface, all in a matching theme. Our creative services for PrimEvil also extended to marketing collateral. Additional work included: flyers, posters, tickets and Internal and external signage.

Social Media
We put together a strategy to generate interest with organic social media posts, the client was able to track engagement from each post shared. In addition, we supported with the development of targeted social adverts.

“We have worked with KH Digital on various campaigns throughout the year and knew that they delivered great quality work. We approached them with a brief to bring our hero character to life through promotional materials and also develop the look and feel for our 2022 collateral.

KH Digital helped with the development of our website, social campaign materials, printed elements and so much more. Often needing to be reactive for social requirements or turn items around quickly, they were a great support for our internal marketing team.

PrimEvil had a very successful 2022 as the event sold out, KH Digital helped us raise awareness of this much-loved event and developed a strong look and feel for our 13th year of fear.”

The future

PrimEvil launched a new visual identity that reflected the client’s brief of a darker, more terrifying feel across the website, their social media and printed materials. The 2022 campaign played a part in the success of their 13th year of fear as it was sold out every night through October with high engagement levels across their social media channels.

With developmental changes to their website, PrimEvil are now able to update their website with ease as the process is more streamlined.