SEO Insights

From the basics of search engine optimisation, through to the nitty gritty detail on implementing your own strategy – read through our SEO insights.

SEO Glossary:

One thing you’ll find in the word of digital marketing and SEO is the love for acronyms. We’ve put together a list of the terms you’ll come across regularly when you are discussing search engine optimisation and what they mean.

  • CTR – Click Through Rate – Refers to the number of users that have clicked on your organic search result versus the amount of impressions your website has received.
  • CMS – Content Management System – is a web-based piece of software that allows you to uplands, manipulate, edit and manage digital assets that are displayed on your website. Our preferred CMS is WordPress.
  • SERP – Search Engine Results Page – This is the page that is displayed after a term has been entered into a search engine. It often consists of organic, paid, and shopping results.
  • KPI – Key Performance Indicator – A measurable value that helps to determine how well something is achieving a set goal.
  • Sitemap – This is a list of URLs that search engine crawlers use to quickly discover and follow to index a site’s content.
  • BR – Bounce Rate – This is the percentage of website visits that did not result in a secondary action or viewing of other pages. It is calculated by dividing the number of total visits by the number of visits that left the site without taking another action.
  • UTM – Urchin Tracking Monitor – This is a small piece of code linked to a URL that helps to track additional information about website traffic. This additional information includes the source, medium, and campaign of where the traffic originated from.
  • DR – Domain Rating – Refers to the strength of a website’s authority based on its backlinks.
  • Keyword Stuffing – This is when keywords are repeatedly added to a website’s copy with the aim of quickly manipulating the website’s rankings. This often results in over-optimised content and does more harm than good.
  • UX – User Experience – Refers to how a user views and interacts with your website in terms of how relevant the information is and how easy the site structure allows for users to accomplish their goals.
  • CR – Conversion Rate – Refers to the percentage of users who visit your site and complete a desired action versus the total number of users that visited your site.

“KH Digital have been working on our WordPress website for many years now and their approach is always positive and professional. Their knowledge of SEO is second to none and the results speak for themselves. Highly Recommended.”

Chief Operating Officer, Langley School

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