Google Ads management

Delivering profitable campaigns

If you looking for a Norwich PPC agency to help you set up and run a profitable online Pay Per Click campaign then we can help.

With over 10 years’ experience in delivering optimised PPC campaigns, we will concentrate on getting the most out of your budget by constructing campaigns that are highly targeted. We work with your budget, and search out profitable keywords that generate returns on your marketing spend.

PPC offers a direct and immediate source of traffic to your website.

PPC Agency Norwich

Our PPC process

Our PPC services include affordable Google Ads campaigns that are set up, managed and designed to maximise your return on investment.

Keyword research

The most important part of any PPC campaign is to make sure that you know what your prospective visitors are searching for. Keyword research is crucial to the success of any online paid campaign, as it determines the words that your ad will display for within the search results page.

Campaign settings

The next stage is to look at what bidding strategies you are going to use to maximise your spend. There are automated bid strategies, or you can adapt a manual auction model. At this point all other elements of targeting and demographics are implemented.

Page optimisation

You’ve selected your keywords, now your websites landing pages need to constructed so that they are highly relevant to the keywords you will be targeting. The higher the relevancy of your page, the higher your Quality Score will be. This drives down the cost per click on your ad.


As with most marketing efforts you need to be able to measure your results. Conversion tracking is installed on your website to monitor and to measure your campaigns performance. This can be lead or action driven, by website contact or even by phone calls received.

Ad creation

Next you will need to create multiple relevant ad groups. These different groups increases ad relevancy and increase your Quality Score, which in turns lowers your Cost Per Click. Ads need to be well written, with clear calls to action to entice visitors to click through to your website.

Ad management

Once your campaign is up live and running, it will need to be managed. Bid adjustments will need to be made, and often additional ads will need creating to maximise your reach. Negative keywords added to stop budget waste, and new targeting opportunities investigated.

What next?

PPC Services offering affordable Google Ads campaign set up and management, designed to maximise your return on investment.

If you want a no obligation chat please get in touch. You can call us on 01603 559520 or fill out the form and we will get back to you as soon as we can.

PPC Agency Norwich
PPC Agency Norwich

“KH Digital have an amazing knowledge and great approach, we have been very happy with every project they have delivered for us. Would recommend highly and has increased our web traffic over and above our expectations.”

Director, Pure Vehicle Leasing

Pay Per Click FAQs

PPC stands for Pay Per Click. PPC is the process used to show an advert within the search engine results pages for a targeted keyword or phrase. It has an immediate effect of driving traffic to your website, and you control what budget you spend on a monthly basis.

You can find more about Google Ads here.

There are lots of different acronyms that you will here when it comes to paid advertising. Below are just a few and an explanation as to what they are:

PPC (Pay Per Click) – An advert created to target search terms that when visitors click on it you are charged a certain amount for that click.
CPC (Cost Per Click) – The amount it costs you when somebody clicks your ad.
CTR (Click Through Rate) – The percentage of people who click on your ad after seeing it.
CPM (Cost per thousand impressions) – The price you pay when your ad has been displayed 1000 times.
CPA (Cost Per Acquisition) – The price that a set conversion has cost you.

Read our glossary of PPC terminology.

Costs vary depending on the size of each campaign. If you are targeting lots of different products and services the more work will be required to carry out the keyword research, ad writing and target page optimisation. We do however specialise in Google ads for small business as we understand that initial budgets are usually tight and we help you build the campaign as it becomes more profitable.

We currently manage campaigns that spend only £100 per month through to others that run at £15000 per month total ad spend. If you would like to find out how we can help with your PPC please get in touch.

Signing up to Google ads is relatively straight forward. You go to Google Ads Sign up page and create an account. You will be asked at this stage for card and billing details and a monthly budget that you would like to spend. You can then either share your account with us and we can take it from there or you can create your own campaigns and go it alone. The choice is yours.

If you decide to go it alone and set up your own campaigns we can take a look at it for you to make sure that it is set up correctly and offer you advice on how it can be improved.

Absolutely. In fact we carry out quite a few PPC audits each month. Some are very good, whilst others are underperforming.

If you would like us to run an audit to see if you are getting the most out of your campaign then get in touch and one of our PPC specialists would be more than happy to discuss your requirements.

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