Delivering profitable campaigns
If you looking for a Norwich PPC agency to help you set up and run a profitable online Pay Per Click campaign then we can help.
With over 10 years’ experience in delivering optimised PPC campaigns, we will concentrate on getting the most out of your budget by constructing campaigns that are highly targeted. We work with your budget, and search out profitable keywords that generate returns on your marketing spend.
PPC offers a direct and immediate source of traffic to your website.
Keyword research
The most important part of any PPC campaign is to make sure that you know what your prospective visitors are searching for. Keyword research is crucial to the success of any online paid campaign, as it determines the words that your ad will display for within the search results page.
Campaign settings
The next stage is to look at what bidding strategies you are going to use to maximise your spend. There are automated bid strategies, or you can adapt a manual auction model. At this point all other elements of targeting and demographics are implemented.
Page optimisation
You’ve selected your keywords, now your websites landing pages need to constructed so that they are highly relevant to the keywords you will be targeting. The higher the relevancy of your page, the higher your Quality Score will be. This drives down the cost per click on your ad.
Measure
As with most marketing efforts you need to be able to measure your results. Conversion tracking is installed on your website to monitor and to measure your campaigns performance. This can be lead or action driven, by website contact or even by phone calls received.
Ad creation
Next you will need to create multiple relevant ad groups. These different groups increases ad relevancy and increase your Quality Score, which in turns lowers your Cost Per Click. Ads need to be well written, with clear calls to action to entice visitors to click through to your website.
Ad management
Once your campaign is up live and running, it will need to be managed. Bid adjustments will need to be made, and often additional ads will need creating to maximise your reach. Negative keywords added to stop budget waste, and new targeting opportunities investigated.
What next?
PPC Services offering affordable Google Ads campaign set up and management, designed to maximise your return on investment.
If you want a no obligation chat please get in touch. You can call us on 01603 559520 or fill out the form and we will get back to you as soon as we can.
“KH Digital have an amazing knowledge and great approach, we have been very happy with every project they have delivered for us. Would recommend highly and has increased our web traffic over and above our expectations.”
Director, Pure Vehicle Leasing
