Instagram is overall a very visual and creative platform compared to Twitter and Facebook, and businesses can entice an engaged audience through imagery and video content.
It’s easy to show off and tie in your branding across your feed on Instagram. You can see that entrepreneur Vix Mildrew has this in the bag with her graphics. Featuring consistent font styles and colours, her branding shines through not only on her carousel infographics but within her Reels and Highlights too.
Other platforms to consider
The main three players may be Twitter, Facebook and Instagram but you shouldn’t overlook the other channels either.
TikTok is a fast growing avenue with access to a wide audience. With a large enough budget (not only for a potential TikTok and video content producer, but time budget too) you can see excellent growth in a short period of time. The opportunities to go viral and grow large are within reach on TikTok more than most other platforms. Plus, as the platform grows the developers behind TikTok are introducing new features all the time with in-app commerce features being priority for implementation.
Pinterest offers you an artsy, lifestyle platform which has the longest standing post half-life. Pins shared here can consistently see results month-on-month and often year-after-year, which means with good management and pin optimisation you can continue to gain traffic to your website in your sleep.
LinkedIn allows you to connect with other businesses and entrepreneurs directly. Think of it as a networking event but online. There’s so much opportunity to sell your services and business here while growing your connections online.
How do you know which platform to use and when?
After learning what each platform offers you in terms of marketing tools and audience type, you can use this information alongside your business goals and consumer profiles to start to put together your social media strategy.
A lot of businesses tend to use all the social platforms and end up spreading their social media budget too thin (especially in their early days). A successful social media strategy adapts over time. While it’s important to make sure your branding is consistent and you’re visible everywhere, you need to make sure you’re spending your time and budget wisely to ensure good growth. However, you should claim your usernames and URLs online before someone else does.
The best social media platform for you, is where your audience is most likely to be hanging out and where you can best get your message across. Tying together your consumer profiles and business goals with social media focused KPIs (Key Performance Indicators) will put together the basic structure of your own strategy. This will then lead you to further understand where to begin communicating with your audience.
If you’re more Business To Business, you may find that Facebook and even LinkedIn is better for your budget initially, before expanding into Twitter and Instagram. However, if you’re more creative, then focusing first on Instagram and potentially TikTok or Pinterest will be more effective.
To learn more about putting together a detailed social media strategy or for more information on our social media services, get in touch with KH Digital today.