Search Engine Optimisation

Improve Rankings For Increased Organic Traffic

We are a no-nonsense, results-driven specialist SEO agency based in Norwich, Norfolk.

Search Engine Optimisation (or SEO for short), is the process of optimising web pages to perform better in search engine results pages (SERPs). The better your website performs, the more organic traffic you can receive to your website, in turn, leading to enquiries and sales. 

We work within a variety of industries across the UK and pride ourselves on delivering SEO campaigns to start-ups and small to medium businesses both locally in Norfolk and beyond. 

We are an SEO agency with a customer-centric approach to all that we do.

If you are looking for a data-driven and effective SEO company, then we believe we are the SEO agency for you.

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Our SEO Process

Onboarding

As part of our onboarding process, we will ensure you have all of the necessary platforms set up so we can collect data and accurately measure your goals and KPIs. This will include making sure you have Google Analytics, Search Console, Business Profile and Tag Manager.

Technical Audit & Fixes

We will run a full technical audit on your website to ensure that it is search-friendly. This means looking at structure, page speed, crawlability and fixing any issues before starting your SEO campaign. 

Keyword Research

One of the most important elements of SEO is to make sure your website is targeting the right keywords that your prospective customers are searching for. This will form the basis of your SEO strategy going forward.

On-Page Optimisation

The content on your website will be optimised including page content, metadata and images. We will ensure the pages offer a good user experience and include a call to action to encourage users to engage with your products or services.

Local SEO

Local SEO offers the ability to be found by potential customers in your local area. This will include setting up and optimising a Google Business Profile (GBP) as well as a Bing Places profile. GBP can be utilised to showcase products, services, content and special offers.

Content Creation

Creating content in the form of blogs, articles or case studies will form part of your SEO strategy. Content helps improve the Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) of your website – something that Google looks for when ranking web pages.

What’s Next?

We pride ourselves in delivering measurable results for all businesses, no matter their size or industry.

Our practices are fully compliant with Google SEO Guidelines, and when used alongside our years of experience, you can be guaranteed that our service will improve your search visibility.

If you want a no-obligation chat please get in touch. You can call us on 01603 559520 or fill out the form and we will get back to you as soon as we can.

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Landing Page: SEO

“We were recommended KH Digital for the new website and SEO work. Having been a little naïve in the past about the importance of SEO we are now seeing the importance and benefits it can bring to your business. Everything has always been very well explained by KH Digital and it is a pleasure working with them moving our business forward. Just wish I had found them earlier!”

Director, VITO® UK

SEO FAQs

SEO stands for Search Engine Optimisation and is the process used to rank your website within the search engine results pages for a targeted keyword or phrase. Google has evolved over the years and now looks at the authority of your website within a given marketplace or topic. The more helpful and relevant your website is, the more trust Google gives it placing you higher in the results and giving you more exposure across the web. Google works on the EEAT framework, meaning Experience, Expertise, Authority, and Trust.

We do not carry out any SEO for a client without first understanding the business model and their customers. Our experience shows that a business owner has an inside view of their products and services and not always what their customers are searching for online.

Solid keyword research allows us to check competition levels, and buyer intent, and to look for easy wins with long tail phrases that can be achieved quicker whilst working towards the more competitive terms.

The “map pack” that you see in the search engine results pages are driven by Local Business listings. Google Business Profile, for Google search and Bing Places, for the Bing search engine. Your business listing needs to be optimised to reflect your business and the services that you offer.

To gain more exposure to your service and local ranking you need to have local citations of your business and your NAP (Name, Address & Phone number) needs to be consistent across the web. There are many things that you can do to enhance your local reputation and we can do this for you as part of our ongoing SEO service.

Having a website that is search engine friendly is critical to any SEO campaign. You can select the most profitable keywords, and have amazing content but if your website cannot be crawled effectively by search engines then you are simply not going to rank. The structure of your content and schema markup alert Google to the topic that your website is trying to build authority for.

Speed is now a major ranking factor and you only have a couple of seconds to grab the attention of your visitors, if not they will be straight off to your competitors.

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