Search Engine Optimisation

Welcome to KH Digital

Get to the top of Google!

Struggling to get your website noticed in the crowded online space? Want to outrank your competitors, and attract more customers to your business? If the answer is yes; then look no further.

KH Digital is a digital marketing agency based in Norwich, Norfolk, that specialises in creating effective SEO strategies that align with Google’s guidelines, increases your organic traffic, improves rankings, and enhances your online visibility.

SEO Executive working at her computer on a client SEO campaign

SEO Process

When onboarding a new SEO client, it’s important to have a clear and structured process to set the relationship up for success. Typically, our process can be outlined into three easysteps

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Initial Consultation and Discovery

Define client goals and audience, assess current SEO, identify issues, and pinpoint opportunities for improvement.

Strategy & Resource Planning

Conduct a detailed SEO audit, and develop a strategy aligned with client resources and budgets.

Implementation & Reporting

Implement SEO plan, optimise content, report regularly, and align strategies with client’s evolving goals.

SEO Services

SEO Audits

A technical SEO audit will determine whether or not your current website is search friendly. This means we look at the code elements, structure, technical details, server, and speed, all essential for performing well in SERPS.

Content Optimisation

The content on your website needs to be optimised for your keywords and page topic. Not only does it have to read well, it also has to feature regular calls to action to encourage your visitors to respond to the content.

Keyword Research

The key to any successful SEO campaign is understanding the specific terms your target audience uses in search engines to find your products or services. Effective keyword research is essential for success.

Local SEO

A listing enhances local visibility for key terms. An optimised profile with consistent content drives great results, making it essential for businesses wanting to appear on Google’s map section and attract local customers.

Site Architecture

Website architecture is essential for SEO, enhancing user experience, crawlability, internal linking, and keyword optimisation. A well-structured site increases visibility and rankings, forming a key part of a strong SEO strategy.

Link Acquisition

After optimising your website, building online reputation is key. We use strategic link acquisition and outreach to attract relevant links, increase exposure, and enhance your search visibility for greater coverage.

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SEO Consultancy Service

Tap into our years of SEO experience and use our consultancy service to get help and advice for your SEO project, or book an seo training course.

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Expert Knowledge Base

Get Better Results

Proven Approach to SEO

Performance Reporting

Saves Wasted Efforts

Increased Return on Investment

What next?

We pride ourselves in delivering measurable online marketing results for all businesses, no matter their size.

Our services are fully compliant with Google SEO Guidelines, and when we use this alongside our own years of experience, you can be guaranteed that our service will improve your search visibility.

If you want a no obligation chat please get in touch. You can call us on 01603 559520 or fill out the form and we will get back to you as soon as we can.

Frequently Asked Questions about SEO

What is SEO?

SEO, or Search Engine Optimisation, is the process of increasing the quantity and quality of traffic to a website through organic search engine results. It involves optimising website elements like content, structure, and on-page metadata (like titles and meta descriptions) to improve visibility in search engine results pages (SERPs). Keywords play a crucial role, as they help align a site’s content with the queries people are searching for. Effective SEO strategies also involve building backlinks, enhancing site speed, and ensuring mobile-friendliness. The goal is to rank higher in SERPs, making a website more accessible to users and increasing its potential for traffic generation.

How does SEO work?

Crawling: Search engines use bots to crawl pages on the web, going from site to site, collecting information about those pages, and putting them in an index.

Indexing: After a page is crawled, it’s indexed, or stored in a database from where it can be retrieved. Here, algorithms analyse pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.

Ranking: Search algorithms are designed to deliver relevant, authoritative pages and provide users with an efficient search experience, ranking higher those pages that best answer user queries.

What are the benefits of SEO?

Increased traffic: Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases.

ROI: SEO provides trackable and quantifiable results, regardless of whether you are an e-commerce or non-e-commerce site.

Cost-effectiveness: SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online.

Increased site usability: SEO simultaneously helps to make your website more navigable for users as well.

Brand awareness: Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website.

What are the 3 main areas of SEO?

On-Page SEO: This involves ensuring your website’s pages, titles, tags, content, and overall structure are optimised for your target keywords.

Off-Page SEO: This involves efforts taken outside of the website to improve its position in search rankings, such as link building from other sites.

Technical SEO: This focuses on improving the technical aspects of your website to increase the ranking of its pages in the search engines, including mobile-friendliness, fast loading times, and secure connections.

How long does SEO take?

It depends: Typically, noticeable results from SEO efforts can start to appear within 3 to 6 months. However, SEO results grow over time, and the benefits you’re seeing at 12 months should generally be considerably greater than what you’re seeing at 6 months.

How much does SEO cost?

Depends on several factors: These include the size of your business, the extent of services you require, the competitiveness of your industry, and the geographical area you are targeting. Generally, small to midsize businesses should expect to spend £350 – £1,500 per month for effective SEO services. Whereas large businesses can spend in excess of £3000 per month

“Having worked with KH Digital previously, they were my first choice when looking at ROARR’s digital strategy, including SEO. Google Ads, website development email and analytics. KH Digital took the time to get to know us, the business and our targets. Since working together, we have so much more data to inform future marketing campaigns; KH Digital has flipped our whole digital proposition around in just a few months.”

Marketing and Communications Manager, ROARR Dinosaur Adventure

Search Engine Optimisation

Get to the top of Google!

SEO Process

Initial Consultation and Discovery

Strategy & Resource Planning

Implementation & Reporting

SEO Services

SEO Audits

Content Optimisation

Keyword Research

Local SEO

Site Architecture

Link Acquisition

SEO Consultancy Service

What next?

Frequently Asked Questions about SEO

What is SEO?

How does SEO work?

What are the benefits of SEO?

What are the 3 main areas of SEO?

How long does SEO take?

How much does SEO cost?

Latest SEO insights

Why you should use Google My Business

How much impact will keywords have in 2024?

Understanding SEO: simplified

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