Sarah Knights Coaching
KH Digital were contacted by Sarah Knights who had recently started a business offering leadership, personal development and coaching services for individuals. Read the story of how we designed and developed a new website that has allowed Sarah to have more of an online presence.
Skills Used: Web Design
About Sarah Knights Coaching
Sarah Knights Coaching offers business and leadership coaching to individuals, professionals, and businesses. Whether it’s progressing at work, finding solutions to immediate issues, or making a change in life, Sarah creates a safe, supportive space for exploring even the most challenging questions.
With a personable approach that focuses on wellbeing and attentive listening, Sarah tailors her coaching to meet the client’s needs. Whether at the office or while walking and talking, she brings years of experience as a business leadership coach to help her clients meet their goals.
Aim of the project
Sarah was looking for a new website to promote her business and one that she can direct new contacts too. The website needed be professional, but also have a personable touch. It must also appeal to her target audience which ranges from infant businesses to senior leadership in larger companies.
From our initial consultation, we laid out a few key points for the design of the new site:
- Provide an online presence for the business
- Be modern in design
- Incorporate the current branding and logo
- Showcase customer testimonials
- Have an emphasis on images
- Be easy to edit and update
- Have numerous calls to action to engage visitors
- Work across all device types including Desktop, Mobile and Tablets
The process
Starting with a design consultation, the team at KH Digital sat with Sarah to discuss her requirements for the look and feel of the website, and discussed what written content and images were needed for the site.
Once we had everything ready in place, the web development team started on the website using the WordPress CMS with the Elementor page builder. Implementing elements from the branding, as with most websites we started with an easy to navigate header and footer section. After this, strong hero title sections were created to catch immediate attention when a potential new client lands on the page.
Throughout the website, we used the amazing professional imagery that was supplied from Sarah, who had a photoshoot a few weeks earlier. Using these images, we were able to cut, crop and implement them across the website to add the personal touch that was required.
Each page on the site has clear calls to action, allowing users to continue their journey on the site by either looking at other service and information pages, or to get in touch with Sarah for more information.
Once the website was fully complete and tested across multiple devices, it was launched on our WordPress optimised servers. This, along with our performance optimised development ideologies has allowed us to create a fast loading website Sarah can be proud of.
The future
Now Sarah Knights Coaching has a fully functional, responsive website they can continue to grow their business. Although not active on the site, there is room to add in a blog and article section to help with SEO efforts and to provide potential new clients with insights into the business. Being a WordPress website, the possibilities are endless for future development including potential for booking functionality being added at a later date.
