WordPress – the right choice
Why WordPress is the right choice
With around 40% of the web being powered by WordPress in the form of a CMS, online blog, business website or online store, it is plain to see that it is the people’s choice for getting online. But why is it so popular?
Here are some reasons why you should consider the WordPress platform for your next website.
Anyone can use WordPress
You do not need to be an expert to build a simple WordPress website or use it for content management. All you need is a web browser and an internet connection and you will be able to create, update and share your thoughts in the form of an online blog, small business site or e-commerce store.
With the introduction of integrated web builders and plugins, WordPress is now even easier to turn your web dreams into reality.
However, if you are looking for something a bit more bespoke then you can find many WordPress developers who can help you integrate your site into your business. WordPress developers can add elements such as booking forms, social media feeds and custom coding, as well as performing SEO to help you gain a higher search ranking.
You have control of your website
Due to its user-friendly nature, WordPress makes it so you do not have to contact a specialist web designer or developer if you would like to make small changes to your site.
Most WordPress developers will give you light training on how to use your site, make small changes and add content such as blog posts, news and articles to your site, meaning that you are in total control of your website.
WordPress is mobile friendly
As mobile and tablet devices becoming the preferred way for users to browse the internet, having a website that performs well on desktop, tablet and mobile is essential for potential clients to view your site.
WordPress sites are responsive out of the box, meaning that they resize and reflow to suit any device they are shown on, ideal for people using mobile devices.
It is always worth considering checking how your site looks on different devices when building your site. Although WordPress may be responsive, some elements such as plugins or how you build your site may not be. A great example of this is having a large font size for your page titles, which could run off the screen on smaller screens.
WordPress can be used for blogs, business websites and E-Commerce stores
WordPress originally started as a blogging platform. Due to its open source nature and ease of use, it has changed and developed into a very powerful tool for both content management and building websites.
You can still use WordPress for your blog, and you can even integrate blogs on your business website and online store – a great way to keep adding content to your site and stay relevant in search terms.
Powerful E-Commerce plugins such as WooCommerce enables your site to become an online store and marketplace, allowing you to sell your stocks and services on your website.
WordPress is SEO friendly
As well as being mobile friendly, WordPress is also SEO friendly from the outset. However, if you would like to get higher in search rankings, you can install powerful SEO tools such as RankMath, Yoast or certain themes to climb the rankings. Chances are though you may need to hire an SEO Agency for competitive keywords and search terms if you would like to be found.
Evolve your WordPress website using plugins
You can create a functioning website using just a clean install of WordPress, but did you know that your site can do so much more for you and your business? Plugins are essentially addons for your site. You can use them to add functionality and tools without the need for custom coding.
You can use plugins to turn your site into an online store, add contact forms, booking systems, increase your SEO, help secure your site and even turn your site into a forum or business directory.
Integration with your business software
Because WordPress is so popular, and used by many business websites both large and small, you will find that a lot of your business software and tools can be integrated with your website.
A good example of this is email software such Mailchimp can be integrated into your site, meaning that users can sign up to your mailing lists. You will also find that most CRM platforms have plugins available to be added to your site so you do not have to copy contact form information or leads from your site.
Local WordPress Web Designers
KH Digital are a local Norwich Web Design company with over 20 years combined experience in delivering WordPress website solutions for small to medium sized businesses. Find out how we can help bring your next web project to life using the power of WordPress.
