Leading Norwich SEO Agency

SEO stands for Search Engine Optimisation. SEO is the process used to rank your website within the search engine results pages for a targeted keyword or phrase. Google has evolved  over the years and now looks at your websites authority within a given marketplace or topic.

The more relevant your website is, the more trust Google gives it placing you higher in the results and giving you more exposure across the web. For a more detailed explanation you can read about it at Wikipedia.

We do not carry out any SEO for a client without understanding the business model and its customers. Our experience shows that a business owner has an inside view of their products and services and not always what their customers are actually searching for online.

A solid keyword research allows us to check competition levels, buyer intent, and to look for easy wins with long tail phrases that can be achieved quicker whilst working towards the more competitive terms.

Having a website that is search engine friendly is critical to any SEO campaign. You can select the most profitable keywords, have amazing content but if your website can not be crawled effectively by a search spider then you are simply not going to rank. The structure of your content and mark up alerts Google to the topic that your website is trying to build authority for.

Speed is now a major ranking factor and you only have a couple of seconds to grab the attention of your visitor, if not they will be straight off to your competitors.

The map pack that you see in the search engine results pages are driven by Local Business listings. Google my Business, for Google search and Bing Places, for the Bing search engine. Your business listing needs to be optimised to reflect your business and the services that you offer.

To gain more exposure to your service and local ranking you need to have local citations of your business and your NAP (Name, Address & Postcode) needs to be consistent across the web. There are a number of things that you can do to enhance your local reputation and we can do this for you as part of our ongoing SEO service.

Creating enormous amounts of spammy links used to rank websites very well back in the early days, but after the Google Penguin update things got a little trickier for building natural links to your website. Search results are driven by quality content, and with that comes an attraction as a resource for people to link to. That’s why we focus on content that people will want to naturally link to, and share with their own audiences.

Great content can include videos, infographics and informative written content such as ‘how to guides’, ‘reviews’ and even giveaways. We can approach influencers within your market place to share content giving you an even greater reach.