First things first, remember to book your space. When reserving request sizes, the positioning of your stand, and how many sides are visible, as this can help you work out how many banners and large graphics you will need. Start to research printing companies and gather quotes for all of the roller banners, flyers, business cards and promotional materials you need.
During a trade show it is important to stand out. You want to capture the attention of people walking past your stand, as well draw them in. In order to do this, encourage people to come over and interact with you and invoke questions to start conversations. This is most frequently done by competitions, demonstrations and activities.
It is also important to think about how many staff members will be needed to man the stand and represent your company.