When using branding on social media there are a few important considerations. If images are being used as a banner, there are size constraints that will change the way your image looks. The banner refers to the image at the top of the social media platform, it is used to show a visual representation of you or your business displaying products and offerings.
It’s more appealing when images are clear and in focus with limited image stretching or distortion, it suggests that the business is detail focused and cares about its appearance. It also ensures that all key information is displayed on the image and no important elements are cropped. By using the correct image size, your photos will be optimised for each social channel feed.
It is also possible to create post templates. These can be made with custom sizes to fit both Facebook and Instagram, giving you an area to place imagery and information about products and services. This would create an appealing and consistent feed for your audience, where they would begin to recognise your posts.
If you need help creating social media branding, then our effective graphic design adds value, professionalism and consistency to your company, please get in touch with our friendly team for more information.